Writing Engaging Law Firm E-Newsletters with Michelle Troutman

May 18, 2022

Michelle Troutman shares her tips for writing engaging law firm e-newsletters. Michelle owns Classy Writing, a business that specializes in creating e-newsletters and ghostwriting blog posts for law firms and other professional services firms.

Topics discussed include:

  • Differences between a blog and an e-newsletter
  • Common challenges in writing law firm e-newsletters
  • Practical tips for engaging with your audience
  • What to include in a law firm e-newsletter
  • Targeting the different stages of your client’s/buyer’s journey

To learn more about Michelle and her work, visit classywriting.com  and request a free e-newsletter audit

This episode contains 30 minutes of Professionalism Content

XL31 Law Society

You can listen to the episodes here or by subscribing on your favourite podcast apps.
And don’t forget to rate and review the XL Legal Podcast.

Listen on Apple Podcast
Listen on Spotify